Recently in Emporio Armani Category

Emporio Armani unveiled the first images of Megan Fox for Emporio Armani Spring/Summer 2010 Underwear and Jeans worldwide advertising campaign. Shot by world renowned photographers Met Alas and Marcus Piggot (he also shot the Beckhams for Emporio Armani's Underwear ads). I love these photos. They are tastefully done in comparison to other photos I've seen of Megan Fox.

And I thought Emporio Armani's underwear ad campaign featuring David Beckham for Fall/Winter 2009-2010 can't get any sexier, well it surely did. Thanks to the other hot Beckham, Victoria.

The iconic couple posed for Mert Alas and Marcus Piggott who also photographed David Beckham's Emporio Armani Underwear ad campaign. The new advertising campaign will appear in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo, from July 2009 onwards.

(from left) Quiksilver Patterned Board Shorts $49.50 Nordstrom, Old Navy Side-Stripe Board Shorts $9.75 SALE Old Navy, GAP Plaid Board Shorts $29.62 SALE GAP.

I've said it before and I'll say it again, us guys have it easy this summer... so we think. We don't have to worry much about having the 'in' shoe, apparel or swimwear. It is not that there are no new trends for men. Its the fact that there are not a lot of options in comparison to women's. But comes the pressure of getting everything right from head to toe.

Guys can easily be hot to not by simply wearing the 'inappropriate' swim trunk. This summer, board shorts and square cut style trunks are the way to go. Here are some points to consider this summer and men's swimwear.

• Fit - find one the is not to tight and not to loose as well. Most trunks have drawstrings for an adjustable waistline. The most common mistake guys make is wearing really tight trunks. I know some guys might think wearing a tight suit 'accentuates' their asset but in fact it looks like trying to hard.
• Colors and Patterns - Dark colors are best. No neon colors when it comes to trunks, board shorts maybe. Plaid, stripe and summer prints are not bad for shorts and keep it simple when it comes to trunks.

And if you just can't bask under the sun or swim without your speedo, just make sure you cover up whether you have a Greek god's body or not. Do it for the children.

David Beckham for Emporio Armani Underwear Fall/Winter 2009-2010 unveiling at Selfridges Oxford Street in London.

The much anticipated ad campaign for Emporio Armani Underwear featuring international sporting and fashion icon David Beckham was unveiled today at Selfridges Oxford Street in London. One of the photos from the campaign covering the entire front facade of Selfridges, welcomed thousands of fans and press photographers. David Beckham himself made an appearance to officially unveil the ad campaign that will be featured in billboards and pages of fashion magazines worldwide. I personally like the campaign because aside from the obvious, the campaign shows a more serious, subtle sexiness of David Beckham. I particularly love the styling. Nothing like a rope, slicked hair and David Beckham!
'David has a great sense of style and is an inspiring role model - this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges,' said Giorgio Armani.

Emporio Armani Underwear available at:

Accessories are essential even for men. Which I think are frequently overlooked. This season colors and material are essentially the trend. In footwear, boat shoes are hot and of course sandals and mocs. Aviator sunglasses are a must have as well, invest on a pair you won't regret it.

  Parkerson Leather Boat Shoes                 Kenneth Cole Reaction  White Loafers                         Italian Leather $289.00 Forzieri                  $80.00 Shoes.com

 Marc Jacobs Aviator Sunglasses                Christian Dior Aviator Sunglasses                                Two Tone Metal $298.00 Forzieri                  Silver Smoke $277.00 Forzieri

              

Kenneth Cole New York Wrist Watch         Emporio Armani Chronograph Watch           Polyurethane Strap $184.95 Shoebuy        White Strap $295 Macy's