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awanf.pngAlexander Wang was chosen as the fifth recipient of the CFDA/Vogue Fashion Fund Award. Wang was $200,000 richer with a year of business mentoring after taking home top honors at the awards gala last night in New York. Runners-up Lisa Mayock and Sophie Buhai of Vena Cava and Albertus Q. Swanepoel of Albertus Quartus each received $50,000 and business mentorship.

Alexander Wang and runners-up beat out a couple of my other potential winners Richard Chai and Alejandro Ingelmo. Other finalists were Jason Wu, Irene Neuwirth, Juan Carlos Obando, Obedient Sons & Daughters, and Organic.

Winning the CFDA/Vogue Fashion Fund Award even without the cash prize and business mentoring is quite the achievement. The mere fact that the winning designer is chosen by a committee consisting of fashion's most important and highly respected people, such recognition a lot of designers hope for but few receives. Past winners were Rogan in 2007, Doo-Ri in 2006, Trovata in 2005 and Proenza Schouler in 2004.

Alexander Wang Apparel, Shoes and Accessories available at:
iconiconalexander wangiconiconalexander wang at shopbop

Smart Shopping: ideeli

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Most of you may have heard or perhaps, members of invitation-only shopping sites and communities. To be quite honest, I was disappointed with the sites that I was once a member of. Most of them were fluffed! The site features, like top designer brands, deep discounts, daily sales, giveaways, etc. that enticed me to become a member of their 'fabulous' and 'exclusive' community, were nowhere to be found. So, I've been apprehensive and mostly ignoring invitations to join such sites.
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Just recently, I came across an invitation-only shopping community, ideeli.com. At first glance and the information provided on the website, I decided to give it a shot. And I'm glad I did! Expect to see deep discounts from top luxury designers like Michael Kors, Dolce & Gabbana, Prada and more! Don't even let me get started on the fabulous giveaways!

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ideeli is an invitation-only shopping community which creates daily online events providing members with the ideal shopping experience: privileged access to the most sought-after brands and products, often at privileged prices.

ideel2.JPGIdeeli is having it's Extravagant 4 Day Shopping Event! Starting today and ends on Sunday the 9th. Discounts of up to 90% off. Designers include Botkier, Christian Lacroix, Dolce & Gabbana, Missoni, Nina Ricci, Prada and Sonia Rykiel to name a few.

That's not all! Check out this amazing Barneys New York Giveaway. Ten lucky ideeli members will be offered tickets for a chance to win a one-of-a-kind Volkswagon Beetle, hand-painted by artist John Paul Phillipe, and a $50 Gift Card to Barneys New York. Better join now! This giveaway ends Monday!

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I highly recommended my dear readers, to join ideeli. Its every 'smart-stylish-shopper's' paradise. Besides, having to much of a fabulous thing wouldn't hurt! Have Fun!

Ready to shop and win fabulous giveaways? Simply click the logo to your right and use invite code: 'thesmartstylist'.
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A couple of weeks ago, I received an invitation to attend National Jean Company's Media/VIP Grand Opening Party for the new store opening in Murray Hill, NY. Unfortunately, I live in Los Angeles and don't have the luxury of a private jet in my disposal, the fabulous ladies of Style House PR Janna and Emily sent me photos and a recap of the soiree.

Judging by the photos, seems like everyone had a blast! And wish I was there. Thank you ladies! And best wishes to National Jean Company!

View more photos and event recap.

A Queen's Chic Revenge!

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When I got home from work today, the October issue of W Magazine was waiting for me. "Wow! Flawless. Fierce," I heard myself say at the first sight of Anne Hathaway on the cover wearing a white Dior Haute Couture dress, her hair and make-up reminiscent of mythological goddesses.

W Magazine's interview with Anne Hathaway was a fabulous read! The article 'Queen Anne' is a rare after-break-up interview with Hathaway (she recently split with 4-year boyfriend Raffaello Follieri). The press and media had a relentless field day with their breakup.

But the article doesn't focus on the recent scandal, rather it explores the multi-faceted actress whom we adored in the 'Princess Diaries,' the wife we admired and emphatized with in 'Brokeback Mountain' and the woman for whom we rooted and wanted to be in 'The Devil Wears Prada.' 
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Marc Jacobs Dress Alexander McQueen Cape Chanel Couture Dress
The October W Magazine feature on Hathaway is the best celebrity fashion spread I've seen all year! Haute Couture from Chanel and Alexander McQueen, gown by Dolce & Gabbana  and the Marc Jacobs dress are simply divine. Bravo, W! And Anne...You Go, Girl!
(Photo Credits: W Magazine )

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Move over Gucci and Fendi because here comes Prius and Denali! LeaseTrader.com paired up with style expert and television personality, Daisy Lewellyn - The Queen of Effortless Chic - to match today's hottest styles with the ultimate "It" accessory - your vehicle.

This venture really made me want to know more. I contacted leasetrader.com if it's possible to get an interview with the 'Queen of Effortless Chic' herself. And to my surprise, I received an email from Daisy Lewellyn fabulously saying 'yes' for an interview. It gets better, she agreed to be the first podcast from TheSmartStylist.com! *Podcast will air all weekend long!

Style & Vehicle Pairings
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Amanda - The Green Glam Goddess helping the Green Movement one mile at a  time on her Driftwood Pearl Toyota Prius wearing Beau Soleil Dress $275.00 Revolve Clothing
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Anastasia, The Social Factor. Ever so Chic in Alexander McQueen driven around town in an Over-sized Carbon Black Metallic Denali. Alexander McQueen Jacket Saks
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Chloe, The Love Child: Spreading love to everyone in her Palladium Silver Metallic Mercedes SL 500 convertible wearing Anna Sui Kaleidescope Dress $440.00 Nordstrom
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Lola - Petal to the Metal: Always in love with anything printed with a flower petal Montego Blue Metallic BMW X3 blossoms in Lauren by Ralph Lauren $150.00 Macy's

Thank you so much Daisy!

Having a fashion dilemma? Need a make over? Have stylist to the stars like Alicia Keys, Beyonce, Sarah Jessica Parker help you achieve the perfect style tailored just for you! For a limited time Daisy Lewellyn opens her closet doors to private clients! To Schedule Appointments or All Inquiries: Call (917) 755-351 Email: Info@DaisyLewellyn.com
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Now I have one more reason to visit San Francisco. Prada just opened a brand new flagship store in San Francisco that will carry exclusive apparel, shoes and accessories and lmited edition pieces. And I love the ad that Prada rolled out for this fabulous store opening, the only supermodel in my book Linda Evangelista fiercely graced billboards and magazine pages! 

Shop Prada for Men and Women at:

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Mac Users The Smart Stylist widget is now available for your desktop! Just like having your personal stylist. Click on the image for more info.

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Levi Strauss & Co., pioneer and the most trusted name in denim wear has something for all 'smart stylish' ladies out there, the Totally Slimming Jeans. This fabulous jeans has the traditional five-pocket style and is outfitted with high stretch denim for comfort and a built-in tummy control panel to help achieve a flattering, slim silhouette. Sounds great right? It gets better! This innovative and trendy jeans will retail for under $20! Of course, any denim jeans made by Levi Strauss & Co. we can only expect longevity and top of the line quality. Totally Slimming Jeans by Levi Strauss & Co. will be available in August at Wal-Mart nationwide. Thank you Levi Strauss & Co. for this great fashion innovation!

TheSmartStylist.com exclusive! Totally Slimming Jeans by Levi Strauss & Co. Available in August at Wal-Mart stores nationwide.

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Thank you to Levi Strauss & Co. specially to Louise Dolby for the fabulous photos! And if you like to read the Wall Street Journal featuring the Totally Slimming Jeans, Click Here.

Dillards Inc.

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'Merci beaucoup et au revoir Yves Saint Laurent.' 

Yves Saint Laurent, one of fashion's well known and greatest, passed away at his home in Paris on Sunday after battling a long illness. Spanning over 40 years in fashion with his extraordinary creative mind evident by his unique eye for color, provocative designs and love for fantasy pair all that with his personality and eccentricity. He will be remembered and surely will be missed.
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Yves Saint Laurent designs showcased at The Met Museum.

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Barneys New York announced today, that Howard Socol has resigned and will be leaving his post as chairman, CEO and president of one of the most recognized luxury department stores in the world.  With his departure, Barneys New York has yet to find to fill the position.  

In an interview with WWD Magazine, Socol said that it was his decision to leave.  Seven years, four flagship stores, fifteen co-op stores and two outlet stores. Socol said "...I felt it was time to take time to enjoy all the opportunities that life affords."

Good luck Mr. Socol and thank you for seven fabulous years!
The Smart Stylist
(Photo Credit: WWD)

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